by | Feb 16, 2022 | Brand & Marketing

Why we’ve set out to help small businesses in 2022. 

This week we launched our #SmallCan campaign. We’ve set out to make great branding and design accessible to any business – no matter how small, in size or scope.

This has been born of our ardent belief that an authentic and well-defined brand can make all the difference for a small business. In crowded markets, it’s what ensures you stand out. It aids the decision-making process, grows trust and builds excitement. More than anything, it gives customers and clients crucial insight into who you are, what you do and what you stand for.

Small businesses are the backbone of the UK economy and need protecting at any cost. We know how hard the last couple of years have been for small business owners. So, many have faced huge challenges to make it through the pandemic so far and we want to provide a leg-up to help the future be brighter.

We understand the decision to invest in branding can be a difficult one for a small business. Despite often lacking the expertise in-house, they’ll often feel that they can make do with what they’ve got or opt for the cheapest option that will knock up a logo for £50 because that’s basically what a brand is, right?

Whilst a logo is a key element in a brand – a great brand goes far beyond that. It has an obvious presence at every stage of the customer journey. It’s the colours, images, typography and words you use. It should be distinct, cohesive and capable of growing & scaling with you so you don’t have to keep updating it at every corner.

So how are we going to help?

Our #SmallCan campaign places our premium brand services at the disposal of small businesses for a significantly reduced price. You’ll have a team of brand strategists, designers, developers, videographers and copywriters on side to help you explore who you are as a business, where you’re going and how that can be positioned & communicated in new and exciting ways. You’ll be left with a brand identity that genuinely represents your business and will help you stand out, engage your audience and grow your business.

We have packages to suit all budgets and are confident they represent huge value for money compared to what else is available to small business owners.

Find out more about our branding services here. If you’re looking to refresh, re-energise or even completely overhaul your brand then please get in touch – we’d love to talk to you about how we can help.

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