Four steps to crafting a winning brand identity. Over the past few weeks, we've been outlining our branding process on...
Sam Wilson
Finding your voice
Why brand voice is just as important as visual brand. When we talk to organisations about brand, I’d say about 90% are...
Why video is still the king of content
Why video is still the king of content. In content kingdom, the reign of video has been undisputed for some time....
The ongoing importance of employer brand
Because candidates aren’t going to risk getting burnt.Think about the bigger purchases you made recently, how much...
Taking the ego out of your brand
Why a customer focus is key. One of the biggest mistakes that many businesses make with their brand is a sole focus on...
Making square pegs rounder
At a time when all employers are looking to avoid redundancies wherever possible – could internal mobility be the answer and does culture determine its success?
Three quick wins to start promoting inclusion in the workplace
As part of National Inclusion Week, we provide some tips on ‘quick wins’ for boosting inclusion in your workplace.
Ch Ch Ch Changes
There is no doubting that the very concept of change has transformed in recent weeks and months. As a society, we’ve gone through an absolute tectonic shift in the way we go about every aspect of our lives. Especially the way we work.
Maybe your people are waiting for you to lean on them
In hard times, you might be wary of asking too much of your people – but they are likley waiting for you to lean on them.
Supporting employees with mental health issues revisited
A quarter of all adults will experience mental health issues at some point in their lives. We offer some tips for employers looking to offer support to their people.
Bathrooms, Belonging & The Boss
How do you link inclusion problems at museums, toilets in North Carolina and Bruce Springsteen?
The true cost of losing an employee…
Do you know how much a resignation costs your organisation?
The world’s a playground
Inclusion is a word that gets thrown around a great deal but why is it such an important term and why is the true definition so important?
Why your culture problems don’t need to be a dirty secret
Many consider having culture issues in their organisation to be a source of embarrassment – but they don’t need to be…
