Why brand voice is just as important as visual brand. When we talk to organisations about brand, I’d say about 90% are...
Thoughts
Why video is still the king of content
Why video is still the king of content. In content kingdom, the reign of video has been undisputed for some time....
The ongoing importance of employer brand
Because candidates aren’t going to risk getting burnt.Think about the bigger purchases you made recently, how much information did you need before you were willing to part with your hard-earned money? What if that information hadn’t been available to you, would you still have made that purchase? Increasingly, we’re seeing job seeking behaviour mirror consumer behaviour and, as a result, brands need to approach candidate attraction in much the same way as they do customer attraction – and with...
Five signs your brand needs a refresh
Five signs your brand needs a refresh. Your brand says a lot about you. Your brand is your identity. It tells your...
How to measure the effectiveness of your employer brand
How to measure the effectiveness of your employer brand. One of the questions we often get asked is how can we measure...
Culture
Supporting our people as we begin to come back together
For some, there’s been a celebratory feel about the last couple of weeks. The weather is trying it’s hardest to get...
Why culture goes wrong and what you can do about it.
Why culture goes wrong and what you can do about it.Anyone who says that culture doesn’t have a huge part to play in...
The secrets to building a positive data culture
The secrets to building a positive data culture. This is a guest piece by Michael Brennan, a self-employed researcher,...
2020 Take-Aways
Things to remember from a year to forget There is no doubting that we’re all looking forward to putting 2020 behind...
I & D
Supporting our people as we begin to come back together
For some, there’s been a celebratory feel about the last couple of weeks. The weather is trying it’s hardest to get...
2020 Take-Aways
Things to remember from a year to forget There is no doubting that we’re all looking forward to putting 2020 behind...
Three quick wins to start promoting inclusion in the workplace
As part of National Inclusion Week, we provide some tips on ‘quick wins’ for boosting inclusion in your workplace.
New Beginnings
At a challenging time for UK business, leaders are looking for ways to secure the future of their organisations.
EX & EVP
The ongoing importance of employer brand
Because candidates aren’t going to risk getting burnt.Think about the bigger purchases you made recently, how much...
How to measure the effectiveness of your employer brand
How to measure the effectiveness of your employer brand. One of the questions we often get asked is how can we measure...
Ch Ch Ch Changes
There is no doubting that the very concept of change has transformed in recent weeks and months. As a society, we’ve gone through an absolute tectonic shift in the way we go about every aspect of our lives. Especially the way we work.
Supporting employees with mental health issues revisited
A quarter of all adults will experience mental health issues at some point in their lives. We offer some tips for employers looking to offer support to their people.
