Thoughts

Taking the ego out of your brand

Taking the ego out of your brand

Why a customer focus is key. One of the biggest mistakes that many businesses make with their brand is a sole focus on what they think is ‘cool’ or looks good. They have an idea of what they’ve always wanted their brand to look and feel like. This often comes with a disregard for what is possibly the most important factor in an effective brand – what resonates with your customers. WTF is brand? Firstly, when we’re talking about brand we’re not just talking about a logo and some colours. These...

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