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How to measure the effectiveness of your employer brand

How to measure the effectiveness of your employer brand

How to measure the effectiveness of your employer brand. One of the questions we often get asked is how can we measure the success of our employer brand? The very obvious answer is to look at hiring metrics and areas that require improvement – but it can go much, much deeper than that. If done correctly, your employer brand can have a huge impact on almost every business metric that you have. Your EVP (or employee experience as we prefer to call it) touches all parts of your business. Your...

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