Fool Me Once

Fool Me Once

Do we still have an issue with authenticity in employer brand? It cannot be overstated how important honesty and authenticity are when it comes to your employer brand. If your employer brand isn’t authentic, you will not be able to keep hold of your people. So much of a positive employer-employee relationship relies on trust and once that trust is broken it is almost impossible to repair. The other day I was having a conversation with a friend that took me back to experiences I’ve had in the...

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