Because candidates aren’t going to risk getting burnt.Think about the bigger purchases you made recently, how much...
Thoughts
Our Branding Process
Four steps to crafting a winning brand identity. Over the past few weeks, we've been outlining our branding process on...
Fool Me Once
Do we still have an issue with authenticity in employer brand? It cannot be overstated how important honesty and authenticity are when it comes to your employer brand. If your employer brand isn’t authentic, you will not be able to keep hold of your people. So much of a positive employer-employee relationship relies on trust and once that trust is broken it is almost impossible to repair. The other day I was having a conversation with a friend that took me back to experiences I’ve had in the...
How to measure the effectiveness of your employer brand
How to measure the effectiveness of your employer brand. One of the questions we often get asked is how can we measure...
Brand & Marketing
Our Branding Process
Four steps to crafting a winning brand identity. Over the past few weeks, we've been outlining our branding process on...
Finding your voice
Why brand voice is just as important as visual brand. When we talk to organisations about brand, I’d say about 90% are...
Why video is still the king of content
Why video is still the king of content. In content kingdom, the reign of video has been undisputed for some time....
EX & EVP
Fool Me Once
Do we still have an issue with authenticity in employer brand? It cannot be overstated how important honesty and...
The ongoing importance of employer brand
Because candidates aren’t going to risk getting burnt.Think about the bigger purchases you made recently, how much...
How to measure the effectiveness of your employer brand
How to measure the effectiveness of your employer brand. One of the questions we often get asked is how can we measure...
Ch Ch Ch Changes
There is no doubting that the very concept of change has transformed in recent weeks and months. As a society, we’ve gone through an absolute tectonic shift in the way we go about every aspect of our lives. Especially the way we work.
Culture
Supporting our people as we begin to come back together
For some, there’s been a celebratory feel about the last couple of weeks. The weather is trying it’s hardest to get...
Why culture goes wrong and what you can do about it.
Why culture goes wrong and what you can do about it.Anyone who says that culture doesn’t have a huge part to play in...
The secrets to building a positive data culture
The secrets to building a positive data culture. This is a guest piece by Michael Brennan, a self-employed researcher,...
2020 Take-Aways
Things to remember from a year to forget There is no doubting that we’re all looking forward to putting 2020 behind...
I & D
Supporting our people as we begin to come back together
For some, there’s been a celebratory feel about the last couple of weeks. The weather is trying it’s hardest to get...
2020 Take-Aways
Things to remember from a year to forget There is no doubting that we’re all looking forward to putting 2020 behind...
Three quick wins to start promoting inclusion in the workplace
As part of National Inclusion Week, we provide some tips on ‘quick wins’ for boosting inclusion in your workplace.
New Beginnings
At a challenging time for UK business, leaders are looking for ways to secure the future of their organisations.
