The ongoing importance of employer brand

The ongoing importance of employer brand

Because candidates aren’t going to risk getting burnt.Think about the bigger purchases you made recently, how much information did you need before you were willing to part with your hard-earned money? What if that information hadn’t been available to you, would you still have made that purchase? Increasingly, we’re seeing job seeking behaviour mirror consumer behaviour and, as a result, brands need to approach candidate attraction in much the same way as they do customer attraction – and with...


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