Why _____ is key to your brand. Part 2: TypeWhen it comes to the visual elements of branding and design, typography is...
Thoughts
Why _____ is key to your brand. Part 1: Colour
Why _____ is key to your brand. Part 1: ColourWhen it comes to your brand, the colours you use are about much more...
How to measure the effectiveness of your employer brand
How to measure the effectiveness of your employer brand. One of the questions we often get asked is how can we measure the success of our employer brand? The very obvious answer is to look at hiring metrics and areas that require improvement – but it can go much, much deeper than that. If done correctly, your employer brand can have a huge impact on almost every business metric that you have. Your EVP (or employee experience as we prefer to call it) touches all parts of your business. Your...
Finding your voice
Why brand voice is just as important as visual brand. When we talk to organisations about brand, I’d say about 90% are...
More signs your brand might need a refresh
We all know the feeling when you’re trying to say something important but can’t shake the feeling your words aren’t...
Brand & Marketing
Why _____ is key to your brand. Part 2: Type
Why _____ is key to your brand. Part 2: TypeWhen it comes to the visual elements of branding and design, typography is...
Why _____ is key to your brand. Part 1: Colour
Why _____ is key to your brand. Part 1: ColourWhen it comes to your brand, the colours you use are about much more...
Finding your voice
Why brand voice is just as important as visual brand. When we talk to organisations about brand, I’d say about 90% are...
More signs your brand might need a refresh
We all know the feeling when you’re trying to say something important but can’t shake the feeling your words aren’t...
EX & EVP
How to measure the effectiveness of your employer brand
How to measure the effectiveness of your employer brand. One of the questions we often get asked is how can we measure...
Can you sell a car without anyone ever seeing a picture of it?
If you are trying to recruit right now, I really feel for you. Firstly, it appears there are very few candidates out...
Fool Me Once
Do we still have an issue with authenticity in employer brand? It cannot be overstated how important honesty and...
The ongoing importance of employer brand
Because candidates aren’t going to risk getting burnt.Think about the bigger purchases you made recently, how much...
Culture
Supporting our people as we begin to come back together
For some, there’s been a celebratory feel about the last couple of weeks. The weather is trying it’s hardest to get...
Why culture goes wrong and what you can do about it.
Why culture goes wrong and what you can do about it.Anyone who says that culture doesn’t have a huge part to play in...
The secrets to building a positive data culture
The secrets to building a positive data culture. This is a guest piece by Michael Brennan, a self-employed researcher,...
2020 Take-Aways
Things to remember from a year to forget There is no doubting that we’re all looking forward to putting 2020 behind...
I & D
Supporting our people as we begin to come back together
For some, there’s been a celebratory feel about the last couple of weeks. The weather is trying it’s hardest to get...
2020 Take-Aways
Things to remember from a year to forget There is no doubting that we’re all looking forward to putting 2020 behind...
Three quick wins to start promoting inclusion in the workplace
As part of National Inclusion Week, we provide some tips on ‘quick wins’ for boosting inclusion in your workplace.
New Beginnings
At a challenging time for UK business, leaders are looking for ways to secure the future of their organisations.
