Why _____ is key to your brand. Part 2: TypeWhen it comes to the visual elements of branding and design, typography is...
Why _____ is key to your brand. Part 1: Colour
Why _____ is key to your brand. Part 1: ColourWhen it comes to your brand, the colours you use are about much more...
Finding your voice
Why brand voice is just as important as visual brand. When we talk to organisations about brand, I’d say about 90% are...
More signs your brand might need a refresh
We all know the feeling when you’re trying to say something important but can’t shake the feeling your words aren’t...
Fool Me Once
Do we still have an issue with authenticity in employer brand? It cannot be overstated how important honesty and...
The ongoing importance of employer brand
Because candidates aren’t going to risk getting burnt.Think about the bigger purchases you made recently, how much...
Our Branding Process
Four steps to crafting a winning brand identity. Over the past few weeks, we've been outlining our branding process on...
Why video is still the king of content
Why video is still the king of content. In content kingdom, the reign of video has been undisputed for some time....
Taking the ego out of your brand
Why a customer focus is key. One of the biggest mistakes that many businesses make with their brand is a sole focus on...
Making square pegs rounder
At a time when all employers are looking to avoid redundancies wherever possible – could internal mobility be the answer and does culture determine its success?
Three quick wins to start promoting inclusion in the workplace
As part of National Inclusion Week, we provide some tips on ‘quick wins’ for boosting inclusion in your workplace.
Ch Ch Ch Changes
There is no doubting that the very concept of change has transformed in recent weeks and months. As a society, we’ve gone through an absolute tectonic shift in the way we go about every aspect of our lives. Especially the way we work.
Maybe your people are waiting for you to lean on them
In hard times, you might be wary of asking too much of your people – but they are likley waiting for you to lean on them.
Supporting employees with mental health issues revisited
A quarter of all adults will experience mental health issues at some point in their lives. We offer some tips for employers looking to offer support to their people.
Bathrooms, Belonging & The Boss
How do you link inclusion problems at museums, toilets in North Carolina and Bruce Springsteen?