Four steps to crafting a winning brand identity. At MVMNT, we believe that designing or refreshing your brand should...
Thoughts
Why _____ is key to your brand. Part 2: Type
Why _____ is key to your brand. Part 2: TypeWhen it comes to the visual elements of branding and design, typography is...
How to measure the effectiveness of your employer brand
How to measure the effectiveness of your employer brand. One of the questions we often get asked is how can we measure the success of our employer brand? The very obvious answer is to look at hiring metrics and areas that require improvement – but it can go much, much deeper than that. If done correctly, your employer brand can have a huge impact on almost every business metric that you have. Your EVP (or employee experience as we prefer to call it) touches all parts of your business. Your...
Why _____ is key to your brand. Part 1: Colour
Why _____ is key to your brand. Part 1: ColourWhen it comes to your brand, the colours you use are about much more...
Finding your voice
Why brand voice is just as important as visual brand. When we talk to organisations about brand, I’d say about 90% are...
Brand & Marketing
Why _____ is key to your brand. Part 1: Colour
Why _____ is key to your brand. Part 1: ColourWhen it comes to your brand, the colours you use are about much more...
Finding your voice
Why brand voice is just as important as visual brand. When we talk to organisations about brand, I’d say about 90% are...
Why video is still the king of content
Why video is still the king of content. In content kingdom, the reign of video has been undisputed for some time....
EX & EVP
Ch Ch Ch Changes
There is no doubting that the very concept of change has transformed in recent weeks and months. As a society, we’ve gone through an absolute tectonic shift in the way we go about every aspect of our lives. Especially the way we work.
Supporting employees with mental health issues revisited
A quarter of all adults will experience mental health issues at some point in their lives. We offer some tips for employers looking to offer support to their people.
Why it’s time to throw your mission, purpose & values in the bin
Too often, an organisation’s mission, purpose and values (meant to inspire and motivate) fall flat. It might be time to throw them in the bin and start over.
The true cost of losing an employee…
Do you know how much a resignation costs your organisation?
Culture
The two sides of the culture coin
It’s a dangerous misconception that culture is just something that happens to your organisation. If you get a good one then you’re lucky. If not then you’ll have to suffer through it. More dangerous still is the idea that it’s a ‘nice to have’ – a commodity rather than a priority.
Making square pegs rounder
At a time when all employers are looking to avoid redundancies wherever possible – could internal mobility be the answer and does culture determine its success?
Maybe your people are waiting for you to lean on them
In hard times, you might be wary of asking too much of your people – but they are likley waiting for you to lean on them.
Maintaining culture during mass remote working
Covid-19 has thrown up many challenges for business, requiring a tectonic shift in the way we work. With mass remote working now the standard, what can we do to maintain positive working culture.
I & D
Bathrooms, Belonging & The Boss
How do you link inclusion problems at museums, toilets in North Carolina and Bruce Springsteen?
The true cost of losing an employee…
Do you know how much a resignation costs your organisation?
The world’s a playground
Inclusion is a word that gets thrown around a great deal but why is it such an important term and why is the true definition so important?
Why your inclusion & diversity strategy will win you new clients
Your I&D strategy isn’t just good for your people – it will help you build trust with potential clients and win you business.
